With internet trading, online stock tips, and 24-hour television news, investment information is ubiquitous and instantaneous. But does all that information make buying a stock any easier?

At Northstar, we cut through the noise and look at all sides of a company, analyzing both fundamental and technical data before selecting a stock for purchase. We rely on experience, proven evaluation techniques and ongoing monitoring of various markets and economic indicators. Below are some of the criteria we consider when choosing equity investments for your portfolio.

• Strong sustained earnings growth
• Growing industry
• Dominant industry position
• Strong balance sheet
• Attractive, well supported dividend
• Valuation relative to growth
• Technical Analysis